LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--
Broadridge
Financial Solutions, Inc. (NYSE:BR) announced today that it has
appointed Stefanie Shelley as its Chief Marketing Officer, effective
immediately.
Broadridge Appoints Stefanie Shelley as Chief Marketing Officer (Photo: Business Wire)
In her new role, Ms. Shelley will be responsible for Broadridge’s global
marketing functions, including the company’s brand strategy, all brand
and product marketing efforts, corporate communications, and digital and
social media marketing.
“Stefanie is a proven leader who has already made a considerable impact
at Broadridge in the time that she has been with us as a consultant,”
said J. Peter Benzie, Corporate Vice President, Sales, Broadridge, to
whom Ms. Shelley will report. “With Stefanie in place as CMO, our
marketing organization will be well aligned with Broadridge’s business
and sales goals, helping to drive our company’s growth.”
Ms. Shelley began consulting for Broadridge in August 2010. Since then,
she has worked to develop marketing strategies aligned with the business
priorities to deliver business growth. She led a number of new marketing
initiatives, crafted the company’s marketing budget for the 2012 fiscal
year and developed an integrated marketing strategy for Broadridge going
forward.
“In the past year, we have made significant progress building marketing
capabilities and we’re already seeing results,” said Ms. Shelley. “I’m
thrilled to be joining the team and I look forward to continuing to
build our marketing capabilities to deliver real business growth at
Broadridge.”
Ms. Shelley brings considerable experience to Broadridge, having held
senior roles at leading financial services firms and Fortune 100
companies. She has a broad functional background in business strategy,
marketing, product and channel management, and extensive experience
launching, building and restructuring businesses.
Ms. Shelley has held senior roles at Capital One, Citibank, JP Morgan
Chase, GE and GE Capital. She was the Executive Vice President and Bank
Marketing Executive at Capital One, responsible for marketing for
Capital One Bank, one of the 10 largest banks in the nation. Prior to
that, she led deposit product management and marketing at Citibank,
where she managed the full suite of deposit products for Citibank’s
retail bank. Before Citibank, she held a variety of roles at JP Morgan
Chase, including Senior Vice President and Marketing and Service
Delivery Executive, where she was responsible for all marketing efforts
and the management of the online, telephone and ATM channels in the
Small Business Banking division.
Ms. Shelley serves as a member of the Board of Directors of Green Bank,
N.A., based in Houston, Texas. Ms. Shelley holds a B.A. in Economics
from Colgate University and an M.B.A. in Marketing from The Wharton
School at the University of Pennsylvania.
About Broadridge
Broadridge is a technology services company focused on global capital
markets. Broadridge is the market leader enabling secure and accurate
processing of information for communications and securities transactions
among issuers, investors and financial intermediaries. Broadridge builds
the infrastructure that underpins proxy services for over 90% of public
companies and mutual funds in North America; processes more than $4
trillion in fixed income and equity trades per day; and saves companies
billions annually through its technology solutions. For more information
about Broadridge, please visit www.broadridge.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6829387&lang=en
Media:
The Torrenzano Group
Ed Orgon, +1-212-681-1700,
ext. 102
ed@torrenzano.com
or
Broadridge
Financial Solutions, Inc.
Linda Namias, +1-631-254-7711
Linda.Namias@broadridge.com
Source: Broadridge Financial Solutions, Inc.