NEW YORK, NY -- (MARKET WIRE) -- 05/17/07 --
Broadridge Financial Solutions, Inc. (NYSE: BR) today announced the launch of Ascendis, the only brokerage-specific
business process management (BPM) solution suite from a leading
full-service outsourcing provider to the global financial industry.
Ascendis combines business process automation and enterprise notification
functionality, enabling retail and institutional broker-dealers and
clearing firms to optimize processing activities across the front, middle
and back offices.
The Ascendis applications are available as an integrated suite that
connects seamlessly with Broadridge's Brokerage Processing Services (BPS)
back-office system, or on a platform-independent basis. Benefits to clients
include the ability to streamline processes, enhance operational
transparency, mitigate risk, reduce processing costs, and reallocate
staffing resources to more profit-driving functions.
"As a newly independent company, Broadridge has an opportunity to provide
platform-agnostic offerings that meet the needs of a broader universe of
broker-dealers," notes Dushyant Shahrawat, Research Area Director,
TowerGroup. "Additionally, in this environment of increased IT complexity
and rapidly rising data volumes, out-of-the box BPM solutions designed
specifically for the brokerage industry will be important to an
institution's success."
The Ascendis enterprise suite automates the identification, resolution and
communication of enterprise-wide brokerage processing activities. The
applications include Margin, Purchase & Sales as well as Corporate Actions.
Additional solutions are in development to deliver enterprise processing
support for New Account Opening, Asset Servicing, Operations Control
Management, Prime Broker Processing, IRA Processing, Mutual Fund Processing
and a Management Dashboard.
The Ascendis solutions feature open and flexible application programming
interfaces (APIs), enabling data to be ingested from virtually any
third-party back-office platform into the Ascendis engine to process
business activities based upon client-defined business processing and
routing rules. The automation of client-defined business rules enables
firms to improve operational risk management, lower costs, boost
productivity and ensure consistency in the application of their enterprise
policies and procedures.
"Ascendis is the next phase in the evolution of tools we've developed in
concert with our clients to help firms that have various systems and
processes in place achieve more streamlined and cost-efficient enterprise
processing," says Lisa Lidsky, Vice President of Ascendis, Broadridge.
"This open and flexible toolset gives firms maximum latitude to leverage
customizable solutions from the only company that offers a best-in-class
brokerage-specific BPM toolkit."
Ascendis' browser-based interface allows personnel to view cases online,
generate email and application alerts and send them to designated user
desktops for review, while enabling collaboration among end users
online-anytime, anywhere. The solutions give firms the ability to handle
increased volume without an increase in staff. In addition to logical
event routing, benefits include more efficient use of human resources via
enhanced management control, a transparent resolution process, and improved
compliance management.
About Broadridge
Broadridge Financial Solutions, Inc., formerly ADP Brokerage Services
Group, with nearly $2.0 billion in revenues and more than 40 years of
experience, is a leading global provider of technology-based outsourcing
solutions to the financial services industry. Our integrated systems and
services include investor communication, securities processing, and
clearing and outsourcing solutions. We offer advanced, integrated systems
and services that are dependable, scalable and cost-efficient. Our systems
help reduce the need for clients to make significant capital investments in
operations infrastructure, thereby allowing them to increase their focus on
core business activities. For more information about Broadridge, please
visit www.broadridge.com.
Press Contact:
Dorothy Friedman
Broadridge
+1 212 918 6920 (U.S.)
Email Contact