FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person

Hogan John
2. Issuer Name and Ticker or Trading Symbol

BROADRIDGE FINANCIAL SOLUTIONS, INC. [ BR ]
5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
President and COO
(Last)          (First)          (Middle)

1981 MARCUS AVENUE
3. Date of Earliest Transaction (MM/DD/YYYY)

4/7/2011
(Street)

LAKE SUCCESS, NY 11042
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   4/7/2011     S (1)    61.0000   D $22.9950   40396.2642   D    
Common Stock   4/7/2011     S (1)    100.0000   D $23.0525   40296.2642   D    
Common Stock   4/7/2011     S (1)    200.0000   D $23.1200   40096.2642   D    
Common Stock   4/7/2011     S (1)    200.0000   D $23.1100   39896.2642   D    
Common Stock   4/7/2011     S (1)    300.0000   D $23.1000   39596.2642   D    
Common Stock   4/7/2011     S (1)    300.0000   D $23.0900   39296.2642   D    
Common Stock   4/7/2011     S (1)    300.0000   D $22.9500   38996.2642   D    
Common Stock   4/7/2011     S (1)    400.0000   D $23.0800   38596.2642   D    
Common Stock   4/7/2011     S (1)    400.0000   D $23.0700   38196.2642   D    
Common Stock   4/7/2011     S (1)    400.0000   D $22.9600   37796.2642   D    
Common Stock   4/7/2011     S (1)    900.0000   D $23.0500   36896.2642   D    
Common Stock   4/7/2011     S (1)    1052.0000   D $22.9700   35844.2642   D    
Common Stock   4/7/2011     S (1)    1300.0000   D $23.0600   34544.2642   D    
Common Stock   4/7/2011     S (1)    1300.0000   D $22.9800   33244.2642   D    
Common Stock   4/7/2011     S (1)    1400.0000   D $23.0400   31844.2642   D    
Common Stock   4/7/2011     S (1)    1600.0000   D $22.9900   30244.2642   D    
Common Stock   4/7/2011     S (1)    2199.0000   D $23.0000   28045.2642   D    
Common Stock   4/7/2011     S (1)    2300.0000   D $23.0100   25745.2642   D    
Common Stock   4/7/2011     S (1)    2306.0000   D $23.0200   23439.2642   D    
Common Stock   4/7/2011     S (1)    2982.0000   D $23.0300   20457.2642   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
( 1)  The reported transaction is an open market sale pursuant to a 10b5-1 plan adopted by the reporting person on June 4, 2009.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Hogan John
1981 MARCUS AVENUE
LAKE SUCCESS, NY 11042


President and COO

Signatures
Adam D. Amsterdam, Power of Attorney 4/8/2011
Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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